Abstract
Although we know that social accounts favorably affect fairness outcomes, we still do not know what makes them work. An experimental design was used to assess the impact of message specificity, source expertise, and outcome loss on account acceptance. Also examined was how account acceptance mediates the relationship between these factors and a range of fairness outcomes. Specificity had a main effect on acceptability, but interacted with expertise across levels of loss. Expertise had a slight positive effect on acceptance under low loss conditions, but its effect turned sharply negative under conditions of higher loss. Acceptability partially mediated the relationship between specificity and all fairness outcomes, and fully mediated the impact on commitment to the trainer.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
