What makes us use the shared mobility model? Evidence from Vietnam

Abstract

Sharing economy models are expanding and making substantial contributions to economic transitions and quality of life globally. This has been made possible mainly because of the development of information and communication technologies. Vietnam – an emerging economy with high technology adaptability – cannot escape the inevitable global trend by which sharing economy models – mainly Uber, Grab and Airbnb – have recently made a significant appearance throughout the country to meet the high demand for transportation or to enhance individuals’ quality of life. We employ a rich set of quantitative techniques, such as logit and probit estimations and propose that eight antecedents of customer intention to use Uber/Grab services exist, including gender, age, living costs, distance, utility of Uber/Grab, dissemination of Uber/Grab, tendency to use Uber/Grab from relatives and the community and attractiveness of public and private transport. This study provides new empirical evidence on customer behaviour within the context of new technological infrastructure. Hence, based on the findings of the paper, we propose recommendations for stimulating and enhancing the development of Uber/Grab services in Vietnam.