Abstract
This chapter identifies the drivers behind television drama’s re-emergence as a highly valued form of media output. It provides critical insight into the prominence of television drama in the strategies of publicly funded broadcasters, commercial broadcasters and policy-makers. In doing so, the chapter challenges some of the assumptions underpinning the ‘golden age’ discourse that sees the current period as one of innovation and abundance. Instead, it argues that television scholars must bring a more critical perspective to bear on the investment in television drama made by broadcasters and policy-makers. The chapter advances scholarship on TV fiction by giving greater precision to the ways in which drama matters in economic, public and political terms and by critically interrogating questions of value.
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