Abstract
This article examines television makeover transformations of men, arguing that makeovers provide a means of observing how manliness is constructed by the media and how male identity and body image become implicated in gendered investments about masculinity. The televised “manly” makeover also offers an opportunity to observe the relation between men’s bodies and selfesteem. Since it is designed to heighten men’s sense of masculinity through a process that requires men to be passive in full view of an audience, the madeover man then comes to occupy a feminized position. He must be the object of the other’s gaze and accept externally determined changes of his body and self-presentation.
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