Abstract
ABSTRACT Underpinned by the Experience Economy framework, this study investigates the increasingly popular online peer-to-peer tourism experience and its impacts on participants’ post-experience recommendations. Using Airbnb Online Experiences reviews, a mixed method design including text-mining, sentiment analysis, and regression was performed. Findings show that participants’ sentiments toward educational, escapist, and entertainment aspects positively influence their recommendations. Their positive experiences with hosts enhance the positive relationship between participants’ educational experiences and recommendations. This study contributes to extant tourism literature by empirically developing a detailed and comprehensive perspective of the emerging peer-to-peer online experiences in tourism.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
