Abstract

This article offers a new method of reading racial narrative in massive multiplayer online games. Rather than looking to the game text or the behaviors of individual players, it focuses on collective emergent behavior and demographics. From this perspective, the various racial group in World of Warcraft (WoW) take on their on unique characteristics that inform the broader WoW narrative. These differences result from the collective playing decisions of millions of gamers, influenced by the text, and also popular culture, game mechanics, and innumerable other factors.

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