Abstract
Versailles Literature has gone viral on Chinese social networking sites. It is a popular online phenomenon in which netizens present their accomplishments or their privileged lifestyle. However, the term is difficult to understand for people who are not familiar with this linguistic practice. This study investigates the pragmatic strategies of Versailles Literature on Chinese social networking sites, in a quantitative and qualitative analysis of 200 authentic blogs collected from Weibo. It was found that Chinese Versailles Literature often includes strategies such as comparison, complaint, narration, praise from a third party, and showing humility. When bragging occurs, it has to be used together with mitigating strategies. Based on the findings, we argue that the Chinese Versailles Literature is in essence a type of humblebrag. The study also discusses why the phenomenon has gained so much popularity, and the possible reasons for Chinese netizens to deploy such social practices and use the hashtag #VersaillesLiterature.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.