Abstract
The paper deals with the issue of the colour tones of wood and furniture products. The main aim is to identify the supply of the colour tones of wood and furniture products and to map the interest in these wood colour tones at potential customers in Slovakia. By means of two independent surveys of supply and demand for colour tones of wood and furniture products, various shortcomings have been identified. It is necessary to increase the supply of wood and furniture products with the natural colour of the wood and at the same time in colour tones of grey, white and brown. The current demand for thermowood and modified alder wood is significantly higher than the supply of such products in the Slovak market. The results of the study represent an opportunity for Slovak woodworking and furniture enterprises to adjust their range of products according to the needs of potential customers, which will bring them higher turnover and help to overcome the current problems associated with the “COVID crisis”.
Highlights
There are 402 woodworking and furniture enterprises operating in the territory of the Slovak Republic that participated in the survey on the supply of colour tones of wood and furniture products (WFPs)
The results show that the p-value is lower than the selected level of significance of results show that the p-value is lower than the selected level of significance of 5%, i.e., the 5%, i.e., t confirmed the point of view of woodworking and furniture enterprises (WFEs)—WFEs hypothesis washypothesis confirmedwas from the pointfrom of view of WFEs—WFEs mostly focusmostly on thefocus on t production of wood products, to which they leave the natural colour of wood
A total of 570 respondents actively participated in the survey on customer demand for colour tones of wood and furniture products in Slovakia
Summary
[3] found that wood is associated with the attributes of well-being, aesthetics and eco-friendliness. It is considered a natural material [4] and environmentally friendly [5], aspects that have become more important in recent years. To fully explore the chance to “translate” this high appreciation into added value, manufacturers should know more about the tastes and preferences of potential consumers. Based on this knowledge, their production-technology and product design could be directed more precisely towards the wishes and preferences of the consumers
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