Abstract
What is the McGurk effect?
Highlights
Edited by: Riikka Mottonen, University of Oxford, UK Reviewed by: Lawrence Brancazio, Southern Connecticut State University, USA
McGurk and MacDonald (1976) reported a powerful multisensory illusion occurring with audiovisual speech
It is a very useful research tool since the strength of the McGurk effect can be taken to reflect the strength of audiovisual integration
Summary
Edited by: Riikka Mottonen, University of Oxford, UK Reviewed by: Lawrence Brancazio, Southern Connecticut State University, USA. The McGurk effect should be defined as a categorical change in auditory perception induced by incongruent visual speech, resulting in a single percept of hearing something other than what the voice is saying. When interpreting the McGurk effect, it is crucial to take into account the perception of the unisensory acoustic and visual stimulus components.
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