Abstract

This research explored the topic of lifestyle in the ambit of gaming. A total of 711 valid respondents from 67 countries took part in a questionnaire designed to gather information about the Gaming Lifestyle (GLS). The objective was to identify what game-related practices, habits, attitudes, and beliefs characterized this way of living. The exploratory factor analysis was employed to uncover underlying factors that could answer this question. Results pointed that Six Factors influence the GLS: competition, media, microtransactions, marketing and communication, socialization, and enjoyment. This paper contributes to the field of game studies by deepening our understanding of how gamers are impacted by in-game and out-game daily experiences.

Highlights

  • The gaming lifestyle is not an obscure way of living anymore

  • This paper presents six factors associated with in-game and outgame player behavior that will aid in the development of better notions about this way of living

  • Considering this study investigates a phenomenon with multiple variables, the employment of the Exploratory Factor Analysis aimed to reduce the number of elements analyzed [40]

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Summary

Introduction

The gaming lifestyle is not an obscure way of living anymore. It has become an accepted manner of conducting life for a specific group of individuals with its own set of characteristics and behavioral patterns. It is expected that with the inclusion of a myriad of new players, styles, and technology, the nature of factors that affect the gaming lifestyle have changed over the years [4], [29], [34], [53]. Some of these lifestyle components the literature has already scrutinized, with the everchanging virtual environment, it is only natural to assume that novel influences may affect the new batch of gamers

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