Abstract
This study aims to map out how to develop strategies for service-based businesses to take advantage of opportunities and maximize the role of resources by anticipating weaknesses and threats. This research was conducted on a service-based business. The research method used is descriptive qualitative, with research subjects being business owners, employees, and some consumers in the laundry business in Watampone City. The analytical technique used in this research is SWOT analysis (Strength, Weakness, Opportunity, Treatment) as an alternative mapping strategy that will be implemented in future business development. From the results of research using swot analysis in the laundry business in Watamponen City, implementing a laundry business development strategy has excellent prospects and opportunities, so the strategy that is considered suitable is based on the research results using a Growth-oriented strategy.
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