What is sustainability in the wine world? A cross-country analysis of wine sustainability frameworks

Abstract

Sustainability is a paradigm that affects many sectors due to an increasing of stakeholders’ pressure, economic or political reasons. The wine industry is concerned about sustainability in both senses: it confronts threats from sustainability issues, such as climate change, chemical exposure and water and energy availability and its activities have their own impacts. In this sense, understanding sustainability in the wine world requires identifying definitions and principles, but also a review of current practices. This paper sets forth a cross-country analysis about current sustainability assessment frameworks in six countries (South Africa, Australia, New Zealand, US, Chile and France) in order to identify their main aspects, drivers and issues. A cross-analysis discusses the presentation, the scale, the scope, the governance, the deepness, the learning potential and the content, in a cross-disciplinary perspective. The common grounds are summarized in terms of main indicators linked with official guidelines. Most of the frameworks are certifications or labels in voluntary programs, using a qualitative approach to check compliance with guidelines, without proposing the improvement of sustainability performance. They are more focused on operation and on mitigating impact. All frameworks have indicators considering the main environmental issues to the wine industry. The frameworks development should move toward a more effective proposition for improving wine sustainability, in order to answer to the operational challenges with a strategic thinking. The analysis performed can contribute to the development of sustainability programs, improve current methods and encourage the diffusion of sustainability practices to the individuals or in terms of national programs.