Abstract
ABSTRACT Building on the controversial charge of Netflix imperialism made in 2019 by Canadian Broadcasting Corporation president Catherine Tait, this piece attempts to develop a theoretical and technical framework for understanding whether the American content provider/streaming service is engaging in ‘media imperialism’ by rapidly and expansively importing its service into other nations--often to the chagrin of governments and other media companies. Reading a variety of textual sources ranging from trade publications to industry press outlets to popular autobiographies, we will argue that the company is engaged in a hybrid form of media imperialism and platform imperialism through a variety of industrial practices: vertical integration built around a proprietary platform, transnational scaling up of production at a rapid pace, and engaging in corporate practices that systematically disregard accountability and legal regulation. The article ends with examining how national governments and inter-imperialist rivalries might complicate Netflix's ambitions.
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