Abstract
This paper analyses strategic implications of using the financial models in evaluating research and development (R&D) technology investments. It also discusses the challenges of applying the financial models in valuing intellectual property (IP). This paper reveals how conventional financial models fail to recognise the importance of strategic positioning since there are limits in terms of using the quantified approaches to measure R&D performance. From the technology management perspective, it is argued that financial models need to be reconciled with technology strategies since today's investments have linkages with firms' competitiveness in the long run.
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