What is actually the warning label on the package of cigarettes?

Abstract

The year 1965 was very significant in the history of the tobacco industry. It was passed Cigarette Labeling and Advertising Act, which obliged the tobacco corporations to set up the labels on the health warning on every packet of cigarettes intended for sale in the USA. To remind you, this was passed Cigarette Labeling and Advertising Act, which obliged the tobacco corporations to set up the labels on the health warning on every packet of cigarettes intended for sale in the USA. This work examines the real effect of health warning label on the package of cigarettes. Why such a clear and unambiguous warning text has no influence on reducing the number of smokers. What is the secret of the controversial nature of this label? These are the main questions that this research is trying to resolve. The study involved 50 participants, aged 20 to 40 years, active cigarette smokers with dominant right hand. EEG recorded respecting the prescribed standard of electroencephalographic scanning.Research has shown to what extent the warning label does not affect the smokers to reduce the number of cigarettes but actually incentive the desire to smokers to light up a new cigarette. Conducted EEG monitoring just proved that the warning label is actually hidden message which smokers cannot resist, and this is a feature of the first-class subliminal message.