Abstract
A leading cigarette firm has begun a national advertising campaign based upon the premise that there is no proof that cigarette smoking is directly responsible for cardiovascular or pulmonary diseases. They plead with the American public, “Let’s have a national debate and see whether the facts are indeed available to justify charges that cigarette smoking is dangerous to your health.” By suggesting that the issue is controversial, the company and the public relations staff on their payroll obviously hope that acceptance of their message will diminish motivation for smoking cessation.
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