Abstract
When studying psychological effects of mass media, the context shaping the entertainment experience is often neglected. Yet, to be able to understand the entertainment experience as a whole, it is necessary to acknowledge the highly intertwined nature of social situation, technology and content. Thus, as repeatedly demanded by entertainment researchers, this paper is integrating the users’ choice between different sources of need satisfaction, enjoyment of social situations of reception, technology affinity, motivations and demographics in a media psychological model without closing the door on quantitative testing. The extended model is validated in an online study (N=594). We show, that the choice for a medium is influenced by the user’s enjoyment of the social situation in which the reception is supposed to take place as well as by the user’s technological affinity. Likewise, the choice for an entertainment offer is shaped by the user’s dominantly hedonic or eudaimonic motivations.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
