Abstract

Abstract The purpose of this qualitative study was to investigate Ethiopian urban youth’s changing risk beliefs, contributing factors, and global south lessons in relation to the COVID-19 pandemic. Researchers conducted in-depth interviews and focus group discussions with urban youth in Ethiopia’s East-Gojjam district. The findings revealed three major stages in the youth’s risk perception: the high perceived risk stage associated with early pandemic outbreaks, the steady decline stage associated with economic stress that outweighed perceived health risk, and the zero risk stage when all safety measures appear to have been completely abandoned. The government’s self-contradictory rhetoric and practice, the contradiction between religious teachings and scientific messages, and misinformation in social media are factors for the evolved risk beliefs. A major lesson from the global south is the active participation of key stakeholders in bridging the gap between government and society.

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