Abstract
In recent years, terrible natural disasters erupt frequently on a global scale, and many countries attempt to create positive national images through disaster reports. However, there is no systematic evaluation model to measure whether the national image is successfully shaped through disaster reports. With the method of expert interviews and surveys, the study defined several levels of the primary factors that affect national image in disaster reports. In addition, using the method of analytic hierarchy process, we established the national image theoretical evaluation model in disaster reports, and determined the evaluation index weights.
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