Abstract
AbstractThis study investigates the effects of material and symbolic quality attributes on the Cup of Excellence specialty coffee quality scores and prices. The estimates from the quality score equations suggest that material attributes are important determinants, but symbolic attributes have a greater explanatory power. The hedonic price estimations show that specialty coffee prices are mainly determined by symbolic attributes and market conditions such as the number of coffees in the auction. Overall, the study reveals that fruity, floral, sweet, spice, and sour acid are cuppers' and buyers' most favorite coffee flavors and aromas.
Highlights
Coffee is one of the most popular drinks and valuable agricultural commodities traded in the world
The average farm is located at an altitude of 1,500 m above sea level, and very few (4%) of the farms have some type of certification (Organic, Rainforest Alliance, or UTZ)
The Cup of Excellence (CoE) program is held in 11 coffee-producing countries worldwide, but our data set indicates that coffees are mainly from El Salvador (14.3%), Honduras (13.9%), Brazil (13%), and Nicaragua (12.7%)
Summary
Coffee is one of the most popular drinks and valuable agricultural commodities traded in the world. Coffee provides a livelihood for almost 125 million people around the world, generating cash returns in subsistence economies and providing employment to both men and women living in rural areas (Fairtrade Foundation, 2012). From 1962 to 1989, the coffee market was regulated by the International Coffee Agreement (ICA). The ICA was a collection of agreements that set the production quotas and governed the quality standards for most coffee-producing countries. After the disintegration of the ICA and the.
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