What Drives Tourist Delight and Tourist Equity and Consequences in Tourist Loyalty

Abstract

Purpose: This study was to test Sensory Experience Tourist Equity, Affective Experience, Tourist Delight, Cognitive, Behavioral Experience, Tourist Delight, Tourist Equity effect on Tourist Loyalty. Theoretically framework: The article is portraited various research which includes quantitative, and case studies available in various databases like a web of science, Scopus is illustrated for a better understanding of the topic. Design/methodology/approach: This study are tourism tourists who have visited Huta Tinggi once a year. The sample in this study were 200 respondents using a purposive sampling technique with the criteria of tourists who had visited Huta Tinggi once a year. This research is a quantitative research with a survey method. The data collection tool in this study used a questionnaire. Data analysis using PLS-SEM. Findings: showed that Affective Experience had a positive and significant effect on Tourist Delight, Cognitive Experience had a positive and significant effect on Tourist Delight and Tourist Equity, Sensory Experience had a positive and significant effect on Tourist Delight and Tourist Equity, Social Experience had a positive and significant effect on Tourist Delight and Tourist Equity, Tourist Delight has a positive and significant effect on Tourist Equity, Tourist Delight has a positive and significant effect on Tourist Loyalty, Tourist Equity has a positive and significant effect on Tourist Loyalty. Originality/value: This study provides empirical evidence and will be a useful guide for tourism in building more strategic destinations for tourists' enjoyment or tourist delight.