Abstract
ABSTRACTThis study examines the relationships among the dimensions of experiential quality (hedonics, peace of mind, involvement and recognition), the dimensions of experiential relationship quality (experiential trust, experiential satisfaction and experiential commitment) and advocacy intentions. The data used in this study were based on a sample of 616 Mainland Chinese tourists who visited Taiwan, indicating that the proposed model fitted the data. Results will assist tourism management in developing and implementing market-orientated service strategies to increase the dimensions of experiential quality and experiential relationship quality in order to boost advocacy intentions.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
