What does Ubuntu solve? Thoughts on the rhetoric used in the making of the Heritage Transformation Charter

Abstract

Following the drafting of the Heritage Transformation Charter, an academic study investigated one of the mandates of the Charter, that of oral traditions as part of South Africa’s living heritage. Through an engagement with the discursive elements of both the draft and final texts of the Charter, it found that the authors of the Charter considered Ubuntu as its underlying philosophy, which should inform not only the heritage sector but become an overarching principle for nation building. This approach transpired mostly through the use of rhetoric in the Charter texts, which seemingly placed the discussion of the concept of Ubuntu and to a certain degree the entire Charter firmly within a postcolonial Afro-centric position. Following some of the rhetoric with regard to Ubuntu, and considering the characteristics of rhetoric, its functions and manifestations, the paper will trace the effects of such rhetoric from within the context of a public document such as the Charter to the context of the wider South African society. Thereby, elaborating on the rhetoric around Ubuntu in the Charter texts, it will demonstrate in part how such rhetoric is used in shaping the wider postcolonial and post-apartheid discourse in the present socio-economic dispensation.