Abstract
AbstractDonald Trump's 2017 inaugural address was scored with a content analysis measure of implicit motives. The results show that compared to other 20th and 21st century U.S. presidents, he scores very high in achievement and power motive imagery, but only about average in affiliation imagery. Based on previous research on presidents’ motive imagery, this profile suggests some predictions about the Trump presidency and possible problems for it. In political leaders, high achievement motivation often leads to frustration with the political process. Power motivation, while associated with rated greatness, is related to polarization of public opinion and war. The effects of motives are further channel by temperament and traits—in Trump's case, high extraversion and low agreeableness.
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