What Do Twitter Users Think about Climate Change? Characterization of Twitter Interactions Considering Geographical, Gender, and Account Typologies Perspectives

Abstract

Abstract Climate change (CC) is a topical issue of profound social interest. This paper aims to analyze the sentiments expressed in Twitter interactions in relation to CC. The study is performed considering the geographical and gender perspectives as well as different user typologies (individual users or companies). A total of 92 474 Twitter messages were utilized for the study. These are characterized by analyzing sentiment polarity and identifying the underlying topics related to climate change. Polarity is examined utilizing different commercial algorithms such as Valence Aware Dictionary and Sentiment Reasoner (VADER) and TextBlob, in conjunction with a procedure that uses word embedding and clustering techniques in an unsupervised machine learning approach. In addition, hypothesis testing is applied to inspect whether a gender independence exists or not. The topics are identified using latent Dirichlet allocation (LDA) and the usage of n-grams is explored. The topics identified are (in descending order of importance) CC activism, biodiversity, CC evidence, sustainability, CC awareness, pandemic, net zero, CC policies and finances, government action, and climate emergency. Moreover, globally speaking, it is found that the interactions on all topics are predominantly negative, and they are maintained as such for both men and women. If the polarity by topic and country is considered, it is also negative in most countries, although there are several notable exceptions. Finally, the presence of organizations and their perspective is studied, and results suggest that organizations post with more frequency when addressing topics such as sustainability, CC awareness, and net zero topics. Significance Statement The purpose of this research is to gain a better understanding of the perception of Twitter users in relation to climate change. To do so, Twitter interactions are characterized by analyzing polarity (positive or negative sentiment) and identifying underlying topics that, with greater or lesser intensity, were discussed during the period analyzed. Then, to contextualize the information retrieved, several classifications are performed: by gender, location, and account typology (individual users and companies). Interesting differences and commonalities are found both by geographic dimension and by gender. Similarly, some dissimilarities exist between interactions from individuals and companies. The findings of this work are significant because they can help institutions and governments to properly target public awareness efforts on climate change.