Abstract

People around the globe love ratings, from "Car of the Year -- Slovakia" and "Los Grandes De Nuevo Mexico Music Awards" to Cook's Illustrated's ratings of catsup. Corporate trainers are no exception. We pay attention to awards contests for training products and often make choices based on them. The contests can serve a valuable function. They help make sense of the sprawling training industry, which is awash in products but has few well-established authorities to guide buyers' choices. Contests are also popular with companies that run them. The reason is simple: they make money.

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