What do software startups need from UX work?

Abstract

Empirical research on software development practices in startups is growing. However, little has been investigated about how User eXperience (UX) work has been carried out in software startups. The primary objective of this paper is to investigate what software startups need from UX work. To achieve this goal, we conducted open-ended interviews and retrospective meetings with 16 software professionals from two software startups in Brazil. We analysed the data qualitatively using different coding approaches: initial coding, focused coding, and theoretical coding. We found 14 UX work-related needs which emerged from the daily practices used for software development in the two startups studied. Based on our findings, we propose an initial theoretical framework that highlights two theoretical themes and four groups underlying the needs identified. Our study reveals several relationships between UX work-related needs which are helpful to understand in order to identify what startups need from UX work in practice and to focus startup teams' efforts on the most urgent needs. As future work, we plan to explore ways in which these needs may be addressed so that UX work may be put into practice in software startups.