What Do People Want in Microblogs? Measuring Interestingness of Hashtags in Twitter

Abstract

When micro logging becomes a very popular social media, finding interesting posts from high volume stream of user posts is a challenging research problem. To organize large number of posts, users can assign tags to posts so that these posts can be navigated and searched by tag. In this paper, we focus on modeling the interestingness of hash tags in Twitter, the largest and most active micro logging site. We propose to first construct communities based on both follow links and tagged interactions. We then measure the dispersion and divergence of users and tweets using hash tags among the constructed communities. The interestingness of hash tags are then derived from these community-based dispersion and divergence features. We further introduce a supervised approach to rank hash tags by interestingness. Our experiments on a Twitter dataset show that the proposed approach achieves a fairly good performance.