Abstract
This research is conducted to find out most preferred features found in customers’ current cell phones, to find out the customers’ preferred ideal cell phone with most desired features and to know what customers look on while intending to buy a new cell phone. This paper investigates customers’ choice for the mobile phones with a right blend of features and price. A survey conducted among 214 Indian undergraduate student mobile phone users reveal their criteria for selecting mobile phone with maximum features and an affordable price. Feature-wise comparison is also made between mobile phones of most preferred companies. Mobile handset manufacturers and network providers can implement customers’ feedback and suggestions to improve their products or services.
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