Abstract
ABSTRACT Referring to rational choice theory, this paper aims to better understand the factors that drive exchange students to a particular destination. A conjoint experiment conducted among students at a Spanish public university allows estimating in an unbiased way the isolated effect of different destination attributes on the destination choice, as well as evaluating their relative importance and comparing different subgroups of students. The results show that the leisure dimension plays a crucial role. University reputation also matters, particularly in the case of academically high-performing students. Recommendations received by networks are more important for those who have never lived abroad or attended an international or foreign school.
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