What do 5G networks, Bill Gates, Agenda 21, and QAnon have in common? Sources, distribution, and characteristics

Abstract

Mounting uncertainties regarding the coronavirus disease (COVID-19) pandemic and the popularity of social media created fertile grounds for conspiracy theories to flourish, leading to a global “infodemic.” We examine information sources used to support five popular COVID-19-related conspiracy theories on Twitter to identify (1) their primary building blocks, (2) similarities and dissimilarities across COVID-19 conspiracy theories, and (3) the relationship between type of message content and content distribution. Findings show that statements of belief and of malicious purpose were most popular, followed by conspirators, authentication, and secretive actions. However, only malicious purposes and secretive actions messages successfully predicted higher distribution of content, while, for instance, content authentication showed a negative relation. Furthermore, the type of conspiracy theories matters. Mega-theories, such as Agenda 21 and QAnon, incorporated less statements of Belief. COVID-19 vaccine–related theories focused more on authentication, while QAnon highlighted the conspirators behind the pandemic. Conceptual and practical implications are discussed.