Abstract
Hypotheses are derived concerning the effectiveness of entry barriers in deterring route entry in liberalised airline markets. Survey data are used to reflect the perception of airline managers in Australia/New Zealand, Canada, the European Union (EU) and the US. We find that industry conditions, and an entrant's objectives, characteristics and strategies influence the effectiveness of entry conditions in hindering entry. The results suggest that effectiveness is a function of the perceived height of the barrier, the perceived ability of the entrant to overcome it, and the reward expected from entry.
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