Abstract
This article argues that Cultural Studies has tended to ignore questions of research methodology, and that some research methods have been dismissed and abandoned too easily. The article reviews the Cultural Studies critique of quantitative survey methods and, in most cases, endorses them. Nevertheless, while quantitative methods are not without their limitations, they are not irredeemably linked to empiricism. Rather, the quantitative survey may indeed be compatible with a Cultural Studies approach. A number of suggestions are made for the use of survey data within a Cultural Studies framework, both in terms of reinterpreting existing survey data (that may have been designed in terms of conventional empiricist models) and designing surveys that allow us to explore contemporary ideologies, the presence of opposition or resistance and the process of hegemony.
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