What Could Have Been Done? Circuit City: A Case Study of Management and Employee Performance Failure

Abstract

This case study is an employee performance analysis that utilizes Gilbert's behavior engineering model (Gilbert, 2007) as a theoretical framework to examine the events that caused Circuit City to fail in 2008. Additionally, the case study views the events through a systemic lens. As management implemented changes, employee morale and performance faltered, which in turn affected customer perceptions and attitudes. Taken together, these actions resulted in a negative feedback loop that greatly contributed to the demise of the company.