What comes in the way of engagement Moderation analysis of stress on women marketing executives' work life balance

Abstract

The aim of the present paper is to understand the nature of the relationship between work-life balance (hereafter, WLB) and employee engagement (hereafter, EE) among women marketing executives working in the (FMCG) sector. The paper attempted to understand the link between WLB and EE through different stress factors that pertains to woman's life. For this purpose, 350 women marketing executives from FMCG sector across India, in the age range of 25-45 years were taken as sample. Data collection was done through questionnaire administration in person, as well as, use of online Google forms. After statistical analysis, the results revealed that overall WLB has a positive relation to EE of the women marketing executives. Stress due to workload, stress due to child care, stress due to unmet career aspirations and stress due to family dissatisfaction moderates the relation between WLB and EE of the women marketing executives. Managers, psychologists and human resource practitioners of the day need to pay attention to the women workforce into marketing. Woman employees' need for autonomy and flexibility in addressing their stress factors and WLB is of utmost importance.