Abstract
With the vigorous development of digital technology, more and more enterprises realize the importance of digital transformation. Data has also become one of the enterprise assets. Through modern information technology, enterprises have improved their ability to collect and integrate data. Then the comprehensive data information is analyzed to contribute to business forecasting and enterprise management. This paper takes the customer data from the TIC insurance company as an example. It uses statistical analysis methods to mine the data, such as descriptive statistics, the Pearson chi-square test, the nonparametric test, K-means clustering, and binary logistic regression prediction. Analyze and forecast customers who may purchase RV insurance.
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