Abstract
ABSTRACTThis study used social functional semiotics and the concept of gender display to examine visual representations of the female condom on Google Images. A content analysis of 195 web images identified that almost half of the images were about the appearance theme of the female condom followed by the how-to-use theme. A majority of visuals did not have captions. Humans were present in 64.1% of the images, with a majority of visuals depicting dismembered female body parts rather than a whole person. These and other findings are discussed in regards to theoretical and health message design implications.
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