Abstract
The paper offers a description of the names used in four seasons (1–4) of the Polish TV series “Rancho.” The analysis aims to show the mentality of the rural society that lives in Wilkowyje, its characteristics, and its views on political and social changes after Poland’s accession to the European Union. Europe is not the only symbol of the West entering this community. It is also, above all, America, embodied by the fi lm’s protagonist, a Polish woman born in New York. For the local inhabitants, the ongoing changes are puzzling and sometimes painful, which they express vocally in their assessments of the West. Due to the specifics of the fi lm language, proper names are studied in their contexts: in the dialogues between the characters and in the situations in which they find themselves. Occasionally, the interpretation of the onymes also requires a deeper look at the source (the film) from which they originated – as an audiovisual work (film editing, music, acting, visuals, colours, etc.).
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