Abstract
Now playing in Business Horizons! A look at the movie industry's epic struggle to cope with one technological challenge after another. Reeling from the advent and huge popularity of wireless television in the mid-20th century, the motion picture business slowly made a comeback, only to be buffeted by successive waves of revolutionary technologies—color TV, cable and pay TV, VCRs, PCs, the Internet, and DVD players. Time and again, this venerable institution that thrives on “make believe” has dealt with the harsh realities confronting it.
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