Abstract

This paper looks at Canadian media coverage of the conference in particular, and of food-related issues du- ring the month of February 2006 more generally. It notes the emergence of two 'trigger' issues that captured the attention of the conference audience and media alike: obesity and the deskilling of the home food producer. Both discussions ultimately lay the burden of responsibility on the home food producer and consumer to make educated, conscious and responsible food choices. The question is, while a number of conference speakers focused on the responsibility of the government and industry to shape and better redirect consumer food choices, did media coverage ultimately place the onus for change on the shoulders of the individual consumer?

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