Abstract
Footwear has been one the trendy lifestyle products in modern times. It’s not just a product to protect your feet. The footwear products have been linked with the personality traits of individuals in some literature. This research examines into the main factors that influence purchase decision related to foot wear. The majority of the respondents were youth. The data was collected through survey. Multivariate technique of exploratory factor analysis was used to reduce the variables into two factors. The study will be able to do further research in the area on consumer behavior and the changing attitudes of consumers.
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