Abstract
Young children have become keen users of mobile digital devices. The “hAPPy kids” project mapped the views of different stakeholders - parents, children and industry - on the characteristics of “good” apps - that is, safe and beneficial for the development of children - and on the criteria for selecting and developing them. This article presents the perceptions of industry stakeholders such as digital content developers and broadcasters, policy-makers, and experts from the fields of Education and Psychology, gathered from 17 interviews with a purposive sample. They are aware of the demands of parents - learning and safety - and of children - fun and entertainment. They try to address both, and also value technical aspects of user experience.
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