Abstract
The objective of the study was to search for links between specific facial features and the psychology of the "good" and "bad" guys in cartoons. We made 60 cephalometric tracings and compared the characters' profiles using statistical tests. The "bad guy" profile is closer to the normal profile of real humans than that of the "good guys". Profiles perceived as "good" in cartoons appear to be stereotyped. Thus, any profile not matching the "norm" can be interpreted as being unpleasant and consequently associated with the features of the "bad guys". The standard "bad guy" profile has a longer more prominent nose, a jutting chin (a bigger soft-tissue angle) and a higher upper third of the face than the lower third (the opposite of the standard profile of the "good guys"). These standardized portraits reflect and influence the (subconscious) prejudices of both young and less young movie-goers (not to mention the cartoonists) regarding their fellow humans.
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