What are social paradigms? An inquiry into their impact on the economy and the enterprise culture

Abstract

While scientists and engineers are designing and constructing ever more sophisticated space technology, and computer producers are pursuing a seemingly never ending race to store ever more knowledge on micro chips, western type democracies still live on 200 year old social and political ideas. The apparent disparity between technological innovation and socio‐political innovation opens the door for a critical analysis of post modern society. How valid is Adam Smith's social paradigm on the role of self‐interest in view of the fact that the social and ecological external effects of the free market economy are threatening the well being of future generations? Can we much longer afford a political system that leaves the social and ecological to inefficient and bureaucratic state authorities undermining democratic virtues like political transparency and individual responsibility? The answer is no. New social paradigms have to be introduced to cope with the ruptures of post modern societies. To avoid suffocation from an overburdened state or the dissolution of society as a coherent and living community and indeed preserve freedom, social and ecological responsibility have to materialise as voluntary individual acts. Social paradigm innovation, it is argued, leads to a complete new role of individuals and institutions in modern society, where self‐interest is not identified with egotism, but becomes compatible with altruism. By underlining the individuals role in bringing about change, institutional reforms are not a precondition, but the consequence of social paradigm innovation. A cultural revolution allows for changes of action now and any minute. Corporate cultures, e.g., can straightforwardly assimilate new social paradigms, leading to new forms of organisation, service philosophy, production and cooperation.