Abstract
The prevalence of smartphones has promoted the popularity of mobile apps in recent years. Although significant effort has been made to understand mobile app usage, existing studies are based primarily on short-term datasets with limited time span, e.g., a few months. Therefore, many basic facts about the long-term evolution of mobile app usage are unknown. In this paper, we study how mobile app usage evolves over a long-term period. We first introduce an app usage collection platform named carat, from which we have gathered app usage records of 1,465 users from 2012 to 2017. We then conduct the first study on the long-term evolution processes on a macro-level, i.e., app-category, and micro-level, i.e., individual app. We discover that, on both levels, there is a growth stage enabled by the introduction of new technologies. Then there is a plateau stage caused by high correlations between app categories and a pareto effect in individual app usage, respectively. Additionally, the evolution of individual app usage undergoes an elimination stage due to fierce intra-category competition. Nevertheless, the diverseness of app-category and individual app usage exhibit opposing trends: app-category usage assimilates while individual app usage diversifies. Our study provides useful implications for app developers, market intermediaries, and service providers.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.