Abstract
The purpose of this study was to investigate the relationship of consciousness for sustainable consumption (CSC) between fashion clothing involvement (FCI) and apparel impulse buying. In January 2019, at a southeastern university, a total of 2,399 college student responses to an online survey were analyzed through conditional regression process modeling (Hayes, 2018) to find the mediation effect of CSC between FCI and impulse buying. Environmentally conscience consumers were less likely to impulsively buy clothing, but surprisingly, socially conscience consumers were more likely to impulse buy clothing. The study's results reveal why consumers make impulsive apparel purchases and how they perceive their own sustainable consumption. The implications for families and educators are that more needs to be done in connecting the relationship between unsustainable buying behavior and the negative effect on society.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
