Abstract
Using a survey of a sample of hyperlocal actors in Sweden (N = 178), this article examines preconditions, motivations and sustainability for hyperlocal media operations, outside the traditional media chains, in order to provide a picture of their function in the current media landscape, and to further build on the understanding of the hyperlocal business model. This study extends the hyperlocal definition by including media platforms other than websites. The results show that the operations indeed aim to support and foster citizenship, strengthen democracy and mirror the local community. At the same time, as shown by other studies, the fact that they are not large-scale, highly profitable operations may challenge their sustainability. Nonetheless, most of them claim to be profitable, largely because of the print platform, and have a positive outlook on the future. Revenues from advertising and readership are currently less substantial for Web-based operations, which reinforces the need to broaden the definition of hyperlocal publishing platforms when talking about financial sustainability. Currently, hyperlocal media in Sweden, with small resources and a lower publishing frequency, cannot be viewed as a replacement of established media, but play important roles as complementary alternative voices and contribute to media plurality in the local community.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
