Abstract
A business school perspective to Corporate Geography is offered. The mission is to provide an executive with operational tools for the creation of wealth. A search for the tools is better initiated with manufacturers and retailers. Individuality among corporations and markets makes deductive theories hazardous, a fact shown by examples from IKEA, Scania and Volvo Truck. Case studies, classified by a competitive situation, are seen as a more practicable alternative. From a large number of cases typical patterns can be derived. Anomalies indicate substandard or outstanding behavior. Their explanation contributes to the executive tool set. A unified approach of the currently scattered pieces is propagated.
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