Abstract
The essay interrogates Animal Planet's television show Whale Wars, and the use of footage from that show in a commercial for one of the network's other shows, How Stuff Works, to examine the way these texts interact within the public screen. I argue that the (re)presentation of whale kill footage further instantiates an image event as a commodity and rhetorically reconciles the image event into a capitalist ideology counter to the social movement message constructed on Whale Wars—and by proxy allows the image event to play out only via a profit-motive tied to the death of the whale.
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