‘We've Also Become Quite Good Friends’: Environmentalists, Social Networks and Social Comparison in British Columbia, Canada

Abstract

Social networks influence social movement recruitment and individuals' ongoing participation in social movement organizations. In this article, we use a qualitative approach to explore the meaning of social networks for environmental movement participants in British Columbia, Canada. Our analysis draws on interviews with 33 core members of the movement. Environmental group participation creates multiplex social networks, encompassing work, leisure and friendship. Social movement networks are conduits for information exchange among environmental groups and they amplify the political power of individual participants. Ties to government workers and forest company management are more intense – based on frequency of contact – than ties to forestry labour or First Nations groups. However, forestry workers and First Nations are viewed more positively than government or forest company management. This illustrates how the intensity of social network ties can be distinguished from the subjective meanings attached to them by network participants.